Chronicles

Business Planning as “Preventative Medicine” for Your Horse Business

Tue, 03 Apr 2012 02:15:00 GMT

It’s no secret that I believe that business planning is an important tool for equine start-ups as well as entities already in existence. From a business perspective, participating in the business planning process is akin to a horse owner being .....

What Is Your Horse Business, Customer Delight Strategy?

Fri, 16 Mar 2012 00:45:00 GMT

It used to be that we talked about customer service and customer satisfaction. In today’s economy it is a consumer or buyer’s market, and on top of that, it makes good sense financially as well. There is information that shows that it costs up to ...

Start Your Horse Business on Good Footing with Choice of Business Entity

Wed, 01 Feb 2012 02:30:00 GMT

Get an overview of different business entity choices for your horse business, and the primary pluses and minuses of each.

Mistaken Identity, Horse Wise

Sun, 08 Jan 2012 20:00:00 GMT

If you had to, could you identify you horse from a herd of look-a-likes? Lin tells two tales of hilarious pet mix ups in this chuckle-inducing article.

Working in the Horse Industry, Making a Life in the Horse Industry

Sat, 17 Dec 2011 02:30:00 GMT

Want to work in the horse industry? Here's some ideas to get you started.

Politics and the Horse Industry

Sat, 05 Nov 2011 22:53:00 GMT

No, I don’t mean the kind often referred to in the show ring. I mean the kind of politics that happens with our local and federal government representatives. I mean the kind of politics that are necessary when dealing with equestrian interests.....

Equine Non-profits: Eight Myths

Sun, 11 Sep 2011 15:30:00 GMT

Relying on one source of funding is like putting all your eggs in one basket. If that funding source does not come through or dries up, the non-profit faces serious sustainability issues.

Bear Basin Ranch in Colorado

Sat, 20 Aug 2011 13:00:00 GMT

Bear Basin is the 4,500 acre home of adventurer/explorer Gary Ziegler and horsewoman Amy Finger and their 50 horses. Gary leads expeditions to Argentina, Peru and in Spain in the Pyrenees on his own carefully selected mountain horses.

Build a Dashboard for Your Horse Business

Tue, 02 Aug 2011 00:16:00 GMT

Social media – for each channel that you use you might track friends, likes, followers, connections etc.; you would also want to include a measure of engagement such as post feedback, tweets, comments etc.

Latest Lesson Learned: Be a Partner to Get a Partner

Sun, 31 Jul 2011 02:30:00 GMT

I assumed that my partnership with Chuy would always include some resistance and back chat, and that I would have to rely on my position as lead mare to counter him.

The Eagle and the Donkey

Sat, 16 Jul 2011 13:00:00 GMT

I was on a press trip in Mexico, and my host Emilio and I were outside San Luis Potosi in the northern Mexican desert when we spied the dusty bazaar of animal sellers. Makeshift lean-tos of cardboard and tin lined the side of the road.

TEVIS - 1 horse, 1 rider, 1 day, 100 miles

Sat, 16 Jul 2011 13:00:00 GMT

These are the creme de la creme of endurance horses and riders here to compete in the world famous Tevis Cup, a rugged, challenging 100 mile ride through mountains, canyons and forests that is sanctioned by the AERC (American Endurance Riding Council

Bad Trailers

Sat, 16 Jul 2011 13:00:00 GMT

Bad trailers abound. They’re advertised in Craigslist or you see them at stockyard sales and along highway car lots. They have new paint on them, covering their rusted metal and bad floors and old tires. They lure you in because they are cheap.....

Falling in Trust Again

Sun, 19 Jun 2011 03:45:00 GMT

How do we gain a horse’s trust? I don’t have all the answers, and I’m not a trainer with lots of experience with different individuals. Here is the answer I have right now:

Today’s Youth are Tomorrow’s Entrepreneurs

Mon, 30 May 2011 16:23:00 GMT

Lisa explains how young entrepreneurs are one of the horse world's most beneficial assets and how their ambition and professionalism must be welcomed and nurtured by everyone, even seasoned pros.